How AR Can Help Future & Current Customers
Technology is evolving every day and brands have to keep up with the trends. Most everyone has adapted the concept of a QR code to build engagement, but what about Augmented Reality or (AR). One of the first companies to pilot this new innovation states that “With the scan of a QR code with the phone’s native camera, customers are able to view the product in a three-dimensional space and then enter into a real-life AR environment to view and share.”
Called Swagar, users can point their camera at a Swagar enabled QR code to learn more about a product or item. Users can activate AR mode by pressing the AR icon in the upper right corner of their smartphone/tablet screen and pointing it at a flat surface. This new addition to the consumer experience will revolutionize how people view and purchase items.