The temperatures are dropping soon, but that doesn’t mean that style has to be thrown to the wind (or snow!). Jackets and outerwear can make great promotional items and gifts for clients, customers, and employees alike. How to begin? Check out the trends and research them before you pick out styles (this post will help you do that) and learn what types of trends are timeless or just a fad flop waiting to happen. If you want people to use your outerwear it has to be timeless.
Companies predict that “leather and weather proof apparel will be hot this upcoming fall and winter…there is less money available for fads or products that don’t deliver on the value proposition (93). With that being said, the first thing you’ll want to think about when planning your winter wardrobe options is the usefulness and the worth that you are bringing to your customer. Whether you’re a college, university, store, or studio of any type, make sure that your outerwear will outlast the competition and the season!
Embroidery is your best bet when it comes to decoration on a fleece jacket because it can be done in any contrasting color and looks smart and professional. Make sure that the fleece you are choosing is anti-pilling, easy to machine wash, and can be hang or tumble dried. Care is important to consider when you decide on your winter apparel options. Most buyers want to make sure that their purchases won’t be timely to upkeep!
Our Carhartt and Northface catalogs offer accessory options, too. Don’t forget about branded hats, gloves, and scarves! This winter, texting gloves and infinity scarves are back for another round of cold-weather style. So, think timeless, classic, and useful this winter and watch the winter blues melt away.